The new Fairfield Inn & Suits in Fayetteville, TX. local market challenged us and lead to an expanded hotel experience for local guest for Methodist University, Fort Liberty (Bragg) Army Base, and a thriving sporting events community. To bolster the large groups, TLC reimaged guest rooms by 15% to 30% and doubled or tripled prototypical dining, fitness and outdoor spaces, the result increase in group bookings and guest experience including social media reviews.

$12.000.000

Integrating franchise designs into unique projects are our specialty. Methodist University's parent's week every spring conflicted with Fort Liberty's (Bragg) training activities and sports teams that continue all year. Oure Food &Beverage challenge was to create a robust bar without offending the Methodist Student's Parents, all within Marriott's program. Wall size sliding panels hide the bar completely eliminating drinking imagery. A second community table added scale imagery to distract from the large panels and another group area supporting families or team events.