The new Fairfield Inn & Suits in Fayetteville, TX. local market challenged us and lead to an expanded hotel experience for local guest for Methodist University, Fort Liberty (Bragg) Army Base, and a thriving sporting events community. To bolster the large groups, TLC reimaged guest rooms by 15% to 30% and doubled or tripled prototypical dining, fitness and outdoor spaces, the result increase in group bookings and guest experience including social media reviews.