The new Fairfield Inn & Suits in Fayetteville, TX. local market challenged us and lead to an expanded hotel experience for local guest for Methodist University, Fort Liberty (Bragg) Army Base, and a thriving sporting events community. To bolster the large groups, TLC reimaged guest rooms by 15% to 30% and doubled or tripled prototypical dining, fitness and outdoor spaces, the result increase in group bookings and guest experience including social media reviews.

$12.000.000

Integrating franchise designs into unique projects are our specialty. Methodist University's parent's week every spring conflicted with Fort Liberty's (Bragg) training activities and sports teams that continue all year. Oure Food &Beverage challenge was to create a robust bar without offending the Methodist Student's Parents, all within Marriott's program. Wall size sliding panels hide the bar completely eliminating drinking imagery. A second community table added scale imagery to distract from the large panels and another group area supporting families or team events.

DETAILS

CondoTel
Building A - 229 Units Building B 140 Units
Amenities
300 Ft Beach, Large beach Pool, Wave Pool & Lagoon 14,000 SF with Lazy River, In-Water Cabanas, Aerial Gondola from Beach Tower to Future Convention Hotel

Total Floors/Stories
Building A - 22 Stories, Building B - 11 Floors

Parking Spaces
Parking Deck 1 - 803 Spaces
Completed
On Hold